Do It Now. Or Else!

It's that time of the year again. One Colorado ski resort has already started selling ski lift tickets. Halloween is right around the corner and soon it will be Christmas, which unfortunately is when almost every room in every ski resort in North America is already booked. All of this of course doesn't mean a thing to a lot of people because the ski season is still a calendar page or so away. For others, their evenings are already spent watching the weather cable and re-reading all of the back issues of the different ski publications they subscribe to. Most have called every 800 number for brochures from every resort in every book or magazine they can find. They might even have subscribed to the daily newspaper of the resort they're think they might have enough money to visit on their one-week vacation this year.